ABOUT TURBO
Turbo Sports is a fast-growing sports, media & lifestyle brand built around high-energy events, community, and culture. We create our own events (such as Turbo Sprint, Turbo Triathlon and Turbo Cross) and integrate them into iconic professional sports moments. What started as a Average Rob brainfart, has grown into a 40,000+ strong community, with organic reach exceeding 20 million people driven by storytelling & content.
Turbo Sports is currently run by shareholders alongside full-time jobs. The brand has outgrown its hobby phase. We are now looking for a General Manager with passion for sports, marketing & business, to take full ownership and scale Turbo Sports into a leading European (and future global) sports & community brand.
The mission
As CEO, your mission is to turn Turbo Sports into a structurally profitable, scalable company, while protecting and amplifying its soul:
Create world-class flagship events
Expand the community with events & experiences, online and offline
Build long-term partnerships with brands that want to grow with us
Scale the brand internationally
Your Role
You run Turbo. You’re the driving force.
We’re looking for hands-on leadership, combined with vision, execution, brand building (marketing), partnerships, and business strategy. You will operate with a founder mentality.
What you’ll drive
1. Vision
Define and execute a clear long-term vision for Turbo Sports
Identify new growth opportunities (events, community formats, trips, partnerships, digital products)
2. Brand & culture
Keep Turbo raw, energetic, fun & culturally relevant. Let is evolve across all touchpoints
Lead content, storytelling & positioning
3. Community & Experience
Scale community initiatives (community rides, social runs, meet-ups, trips)
Turn followers into active community members
4. Formats
Build iconic formatsin running, cycling, and swimming that stand out in Europe. Other sports are also very welcome. Anything can be Turbofied.
Oversee event execution, partnerships, and long-term planning
5. Partnerships
Secure structural partners and sponsors (not one-offs)
Build recurring revenue streams (events, partnerships, trips, merchandise, content)
6. Company
Build and lead a small, elite team
Bring structure without killing speed
You are:
A builder
Deeply passionate about sports, events, community & storytelling.
Equally creative and commercial
Comfortable with chaos and fast decision-making
Obsessed with quality, energy, and experience
You probably have:
experience in sponsorships & partnerships
strong instinct for brand & storytelling
Digital-first mindset with strong understanding of social, content, and storytelling
What in 3–5 years?
Turbo Sports is a recognized European sports & lifestyle brand
Strong, recurring partnerships fund growth sustainably
A thriving, engaged international community
Multiple iconic flagship events across countries
A professional team operating at high standards
Clear optionality: continued growth or a high-value exit
Why join Turbo Sports?
You get to shape a brand, not just manage one
High creative freedom with real impact
Strong existing traction and community
Opportunity to build something meaningful and big
Equity in a brand with serious growth potential
How to apply
Apply before May 15 via the form. Make sure to upload your CV and a separate pdf explaining briefly why you’re applying and what your vision is on Turbo’s potential (where it can go and how you’d get it there). No long essay please, we’re looking for clarity and conviction.
General manager turbo